Since the rapid global spread of the COVID-19 outbreak in March 2020, the e-commerce channel has become the most benefited among all sales models. The traditional sales model has been facing increasingly strict regulation, the impact of coronavirus pandemic, and a decline in passenger flow. Therefore, a new sales model is emerging, with the rapid development of the internet combined with e-commerce channels. From Ali’s data, in 2019 Ali’s annual health products sales on the online channel is RMB 21.41 billion yuan (USD $3.29 billion), and, in 2020, Ali’s annual health products sales on the online channel is RMB 33.396 billion yuan (USD 5.13 billion), with a year-on-year increase of 55.95%. (Source: spgykjzzs)
