Junlebao Dairy Enters the Children’s Cheese Stick Market

In recent years, with the economic development and consumption upgrades, children’s cheese sticks have become increasingly more preferred by children due to their high nutritional content, good taste, and particular shape. Also, Junlebao cheese products collaborate with CCTV Animation Group’s “New Big-Headed Son and Little-Headed Dad” classic cartoon image to further interest Chinese kids. One of the new products, “Cheese Up”, not only meets the basic nutrition needs of high calcium and high protein, but also adds DHA algae oil and ARA oil, helping children’s intellectual and optic nerve development. The other new product, “Schoolcheese” improves its original formula and starts to use vitamin A, vitamin D, and Bi-07 Bifidobacterium lactis. (Source: chinanews.com)