Swisse Collaborated with Social E-commerce Platform Yiupin

Recently, Swisse became aware of the development trend of the private marketing economy, which is established from socialized user relationship management. Therefore, Swisse cooperated with Ali’s social e-commerce platform Yiupin to create a “Super Brand Day”, attempting to carry out brand marketing activities in the private marketing community. In this cooperation with Swisse, Yiupin promoted Swisse through social media influencers’ personal sharing and Swisse professional nutritionist’s online live lecture. At the same time, combined with the celebrity effect brought by the reality show “Sister of the Wave Season 2”, Yiupin successfully interested a large population of young people in the private marketing community with Swisse products. (Source: cet.com.cn)