The First Tmall Health Festival

As the “Double 11 E-commerce Festival” in the field of health consumption, the first Tmall Health Festival attracted 3 million people to make purchases. On April 8th, the first day of the Festival, health consumption increased 60%, with health food and traditional tonic nutrition products rising 78% and 54% respectively. On April 9th, a live stream was hosted by Viya, whose genuine sharing helped to sell 300,000 pieces of health products instantly after the link was uploaded.

Tmall health data summarizes that the active users from the generation of post-95s have increased by 30%, preferring color contacts, enzymes, and medical masks. Middle-aged active users over 50 years old have also increased by 10%, and their favorite health products are weight loss products, calcium tablets, and moxibustion. (Source: