Yogurt Category Innovation: Semantic Yogurt with Crystal ball Probiotic

In order to expand the probiotic product line, New Hope Dairy Co’s brand “HuoRun” launched the “Crystal Ball Yogurt”. With the new “black technology” 3D embedding technology, experimental data shows that, compared with ordinary yogurt, the survival rate of probiotics wrapped in crystal spheres is increased by more than 1000 times. “HuoRun” also innovatively introduced a new concept of “semantic yogurt”, which brings the special chewing taste experience, attracting considerable attention from the industry. The first-year sales revenue of “Crystal Ball Yogurt” in Chengdu, Hangzhou, and Qingdao reached RMB $50 million yuan (USD $7.7 million). (Source: FBIF)