Anchor Launched “Little Gold Bar” Probiotic Solid Beverage

The adult probiotic powder category grows rapidly and becomes increasingly popular in the dietary supplement segment, with an average annual growth of 21%. Recently, Fonterra Group’s brand Anchor launched individually packaged probiotic solid beverage “Little Gold Bar”, enriched with DR10TM (Bifidobacterium lactis HN019TM) and DR20TM (Lactobacillus rhamnosus HN001TM) selected from New Zealand’s premium dairy products. The product uses independent aluminum foil lightweight small package is easy to carry, and the nitrogen-filled preservation technology is applied to maintain the stability of probiotic activity, to meet the consumer demand anytime anywhere. (Source: cet.com)