Ausnutria Reached Strategic Cooperation with Makuku to Develop Social New Retailing

With the consumption upgrade and 5G Internet penetration, social new retail is developing rapidly as an emerging business model. At the same time, data shows that the mother and baby market is expected to reach RMB 4.77 trillion yuan (USD $730 billion) in 2021. Based on such a consensus, Ausnutria Dairy and Makkuku, a new retail platform for mother, baby, and home accessories, expressed their expectation for the cooperation. It is worth mentioning that in order to further meet the personalized nutritional needs of Chinese consumers, Ausnutria’s brand Oz Farm will introduce Camel Milk into the Chinese market this year through MAKUKU, helping to promote the diversified development of the Chinese dairy market. (Source: