Q1 Performance Divergence of Health Product Companies

According to Q1 performance reports of health product companies, we can see that the net sales of Herbalife (China) was down 11%, the mainland business of Nu Skin was up 8.62%, the Greater China sales of USANA Health Sciences increased by 13.3%, and the sales of Nature’s Sunshine (China) increased by 38.4%. The Q1 performance divergence announces that, in 2020, the nutrition and health market accelerates its adaption towards specialization and fast consumption. The trend of fast consumption of health products refers to those large categories of products that have been educated and matured, such as protein powder, fish oil, dietary fiber, and probiotics, will enter consumers’ daily life and become typical low-value and high-frequency FMCG products. At that time, both direct sales giants and non-direct sales head enterprises must take advantage of the product supply chain or consumer data in order to become powerful competitors in the new market. (Source: shuzhengkangxun)