JingDong Health 618 Pre-sale Report

With the gradual increase in health awareness, public health needs are becoming increasingly sophisticated. For the JingDong 618 Shopping Festival this year, from May 24 to May 31, the pre-sale orders of the health category increased 364% year-on-year. The 618 data reveals that nutrition and healthcare needs are more segmented and consumption keywords include vitamins & minerals, probiotics, eye care, etc. Moreover, home medical devices such as sphygmomanometers, blood glucose meters, and oxygen concentrators become essential for daily health management. It’s also worth of notice that calcium vitamin nutrition category demand skyrocketed. (Source: sohu.com)