Chinese Three-child Policy Brings Changes in the Nutrition and Health Industry

Currently, China has become the second-largest consumer market for healthcare products in the world after the United States. With the announcement of the three-child policy, the consumer demand in the pregnancy preparation market has been further boosted, which has also contributed to the growth of pregnancy and nutrition products to a certain extent. Responding to such a policy, ESG, which focuses on scientific alkaline body preparation for pregnancy, has refreshed consumers’ perception of traditional nutrition products for pregnancy preparation. In order to get closer to the new generation of pregnancy preparers, in addition to the product itself, ESG has been vigorously upgrading the interactive methods to achieve highly professional one-on-one pregnancy preparation guidance, thus maintain the leading position in the fierce market competition. (Source: