Tmall 618 Shopping Festival: Health Consumption was the Surprise Winner

Data shows that during Tmall 618 Shopping Festival, the active users of Tmall pharmaceutical platform increased by 114% year-on-year, and health spending doubled compared to last year’s 618 Shopping Festival. The most popular health products are medical repair masks, colored contact lenses, eye care products, and other skin care products. In contrast, the post-90s generation is more concerned about “body management” and prefers to buy health products such as black sesame pills, enzymes, meal replacement shakes, etc. The post-80s generation is the most pragmatic, and therefore prefers to buy health products such as probiotics, dietary fiber, vitamins, etc. (Source: baijiahao)