Convenience, Health, and Intelligence Become the Key Words of the Consumption

The Chinese new generation, especially the post-95s, has become the driving force of the consumer market. When the 618 shopping festival came to an end, the new e-commerce platform Pinduoduo released the “New Youth Consumption Trends in the First Half of 2021”. The data shows that based on the young generation’s fast-paced and efficient working lifestyle, convenience, health, and intelligence have become the keywords of the half-year consumption trend. Among instant food products, self-heating rice with lactobacillus is the most popular category, along with the nutritional meal replacement and healthy drinks. (Source: shuzhengkangxun)