Strategies for Cross Border E-commerce Success in China

Online Training with a China Market Insider

July 29th, 2021, 10-11 AM PST

The U.S. Commercial Service/Portland, OR and the Health Products Association-China present this one-hour webinar focusing on cross-border e-Commerce sales to China of nutritional supplements, processed foods/beverages and cosmetics/personal care products.

Topics Covered:

1)     Activating your brand prior to Market Entry

2)    Use of Social Media and Live-Streaming

3)    Developing an Integrated Strategy for eCommerce Success in China

4)    Registration and Approval of Nutritional Supplements to expand into traditional retail commerce in China

Established in July 2010, Health Products Association – China (HPA-China) is a U.S. non-profit 501(c6) organization dedicated to the overall natural health products industry including dietary supplements, nutritional ingredients, organic foods, natural cosmetics, sports nutrition, probiotics, omega fatty acids and traditional herbal products. The association’s primary focus is the continued development of China’s dietary supplement and overall natural health product industry. The association works closely with both government and industry to achieve its objective. HPA-China differs from other associations as it offers it members business related services to help them succeed in one of the most challenging markets in the world

About Jeff Crowther: 

Since 1993, Jeff has worked in a variety of positions in the dietary supplement industry including retail management, international business development and regulatory advocacy. In 2010, he established HPA-China with founding members NSF and Jarrow Formulas and subsequently became its Executive Director.

He is recognized as one of the foremost experts on China’s developing natural health product industry. He has published many articles on the subject in Nutraceuticals Magazine, Nutritional Outlook, Natural Products Insider, Nutrition Business Journal, etc. Jeff has also produced numerous educational seminars in the U.S. and China in cooperation with such organizations as U.S. FDA, U.S. DOC, New Hope Media, Virgo Publishing (Informa), Chinese Ministry of Commerce, China Health Care Association, China Council for the Promotion of International Trade, Chinese Medicine Association and others in order to promote the natural health product industry.

Learn more about Jeff and HPA-China HERE