Consumption Analysis of White-collar Groups

The white-collar community usually chooses to use health supplements to improve their health while working out is time-consuming in a busy schedule. According to iiMedia Research, 27.14% of white-collar workers give priority to the function of health care products when purchasing health care products, 21.17% consider the reputation of health care products, and 20.78% consider the brand of health care products. In addition, 17.42% of white-collar workers will consider the price of the product, and some will consider the promotion of the product and the packaging of the product, accounting for 8.98% and 4.51% respectively. (Source: