Nestlé YiYang Enters the Middle-aged Healthcare Market

The seventh national census data released in 2021 showed that the population aged 60 and above in China was 264.02 million, accounting for 18.70% of the total population, demonstrating the further aging of the population. On July 14, Nestlé YiYang released two blue hat products, ammonia calcium milk powder and probiotic protein powder, for entering the domestic middle-aged and elderly healthcare products market for the first time. Among them, Yiyang Amino Calcium Milk Powder is the first in the Chinese market to obtain national certification in this category. Another product, Nestlé Yi Yang probiotic protein powder, is the first protein powder with probiotics in the Chinese market, effectively enhancing the immunity of the middle-aged and elderly groups. (Source: