Red Bull Pop-up Event in Shanghai

On July 24, the Red Bull Niu Ren Challenge, initiated by the TCP Group, the inventor and owner of the Red Bull brand and trademarks globally, was successfully held at L+ Mall in Lujiazui Center in Shanghai. 

In June this year, TCP Group officially launched the 2021 “Ni Zhen Niu Hong Niu Ting Ni” (You‘re Great, Red Bull Supports You) marketing campaign and announced basketball superstar Yi Jianlian as the celebrity ambassador of the Red Bull® Vitamin Flavored Drink.

The campaign’s goal is to promote the unique “Zhen Niu” spirit, Red Bull carefully designed this campaign to inspire consumers to break through their limits and become “Zhen Niu Ren” (Really Awesome People).

More details and full article can be found HERE