Will the Elderly Version of Tiktok become the Next “Healthcare Paradise”?

As of December 2020, the number of Internet users aged 60 and above in China has exceeded 100 million, and the average daily time spent by elderly users reached 64.8 minutes, which is higher than the average level of platform users. Therefore, Tiktok is now actively preparing to launch a version suitable for elder users, with development in the stage of alpha testing and expected to be online soon. The elder is a special but marketable consumer group. With proper design, it is relatively easy to cultivate user behavior with particular algorithms. Hence, this version of Tiktok will either be abandoned as other elders-friendly APPs, or become a new generation of “healthcare paradise” with the support of algorithms. (Source: new.qq)