JOLIYOYO, a functional food brand founded in Japan, is the first brand creating the concept of “Emotional Wellness”, which is well suited to the emerging consumer needs of Generation Z. JOLIYOYO officially entered the Chinese market in 2021, and has recently completed an angel funding round of tens of millions of RMB (USD $1.5~13.9 Million). In the domestic market, JOLIYOYO has currently launched GABA sleep series, GABA pressure relief series, lactic acid bacteria enzyme jelly, and other products. It is reported that the new jelly has just been on the market for a week, and sales have already exceeded 50,000 units. (Source: 163.com)