Foreign Companies Diverge in Q2 China Direct Sales Results

Herbalife China Q2 net sales were down 23.5% year-over-year to RMB 1.14 billion (USD $176 million). Nu Skin’s second-quarter 2021 revenue from mainland China operations was RMB 1 billion (USD $154 million), a slight decrease of 4% year-over-year. USANA Health Sciences China’s net sales in 2021 Q2 were RMB 1.07 billion (USD $165 million), up 22.5% year-over-year. Nature’s Sunshine’s net sales in China increased 15.1% in the second quarter of fiscal 2021.

Therefore, direct selling companies’ performance is diverging, with two future directions. The first direction is the transformation to community e-commerce, to embrace private domain traffic. The second one is to create deep and iterative products for daily life. (Source: shuzhengkangxun)