The data from Innova Market Insights shows that, between 2017 and 2020, new food and beverage releases with probiotic claims and using probiotic ingredients are on the rise. Innova’s global consumer research found that probiotics are extremely well known among consumers worldwide, with more than half of respondents saying they are “familiar” or “very familiar” with probiotics. Therefore, probiotics are widely added to the trendy food popular among young people to achieve health upgrades of the product. Among the new products with probiotic claims released in 2020, those with low/no/reduced GI, lactose-free, and sugar-free claims are growing the most rapidly. (Source: HerbridgeMe)