The “Sleep Market” of 300 Million Chinese People with Insomnia Problem

Data shows that more than 300 million Chinese people have sleep disorders. The large group of insomnia has driven the consumption of sleep-aid products. In recent years, various types of sleep monitoring and support software have been launched in major APP stores. Moreover, latex pillows, sleep aids, aromatherapy lamps, melatonin, sleep gummies, and other products are released to help the sleep. In the shopping platform, if you search by sales, “melatonin” and various “sleep patches” are the most popular products. A certain brand of melatonin even has monthly sales of over 10,000. The market size of the Chinese sleep economy is expected to exceed RMB 400 billion yuan (USD $61.5 billion) in 2021. (Source: baijiahao)