Phytoconstituents in the 2021 Global Immune Dietary Supplements Market

Recently, Kerry released the white paper of “Global Immune Dietary Supplements Market in 2021”. Innova notes that immune health is a hot topic in global supplement development, with 30% of all new dietary supplement products in 2020 being immune-related. Globally, more than 21% of consumers say they are interested in purchasing supplements that contain immune health support ingredients. Innova predicts that immune supplements will continue to be the most popular products, especially in the vitamin and mineral category, including plant extracts with antioxidant effects. In recent years, there has been growth in green coffee extracts and guarana, South African drunken eggplant extract (+59%), olive leaf extract (+47%), acerola extract (+34%), and elderberry (+58%). (Source: HerbridgeMe)