The 3.0 Era of Probiotics

According to the findings of “China Probiotics Consumption Awareness Report (2020)”, more than 50% of consumers believe that healthy people also need probiotics supplementation. After understanding that “probiotics can live in the intestine” and requiring specific “probiotics name and number” as the basis for regulating intestinal function, the probiotics industry has entered the 3.0 era by discovering specific health functions of probiotics to apply to various niches. Therefore, the Chinese probiotics industry focuses on developing probiotics that are more suitable for the Asian body type, researches inactivating probiotics to ensure cost and price advantages, and provides resolution for intestinal problems, obesity, and oral health. (Source: ixinyingyang)