As the level of economic development and the income of the population increase, the cross-border e-commerce provides consumers with a diverse range of product features and a sense of innovative consumer experience. On August 29, the total turnover of the Tmall International Dietary Nutrition Day exceeded RMB 200 million yuan (USD $31 million), with an increase of about 30% year-on-year. Among all categories, beauty supplements, probiotics, and enzymes showed spectacular performances. Through original videos, KOL recommendations, celebrity support, live-stream sales, and blue V brand collaboration, Tmall International successfully conveyed the concept of “fourth meal” to its users. (Source: shuzhengkangxun)
