How can Sports Nutrition Become Popular

The State Council issued the “National Fitness Plan (2021-2025)”, specifying that by 2025, the proportion of people who regularly participate in physical exercise will reach 38.5%. It can be said that the mass sports nutrition market has a broad prospect. Therefore, with the Tokyo Olympic Games in August, the National Games of China in September, and the Winter Olympic Games and Asian Olympics in 2022, the golden period of sports has come, bringing more attention to star athletes. Recently, Muscletech announced the official signing of Tokyo Olympic weightlifting champion Shi Zhiyong as its brand ambassador. By finding a perfect fit brand ambassador, the company will not only gain a considerable conversion rate, but also achieve emotional resonance with consumers. (Source: shuzhengkangxun)