Mimi’s Rock Corp. announced it has received approval to open a flagship online store in China, with Alibaba’s Tmall Global (“Tmall”), the dominant online platform for cross-border eCommerce in mainland China. The Company continues to execute on its primary strategic mandate of expanding their best-selling brands Dr Tobias and Maritime Naturals to new growth markets and anticipates additional market expansion in the coming months.
Tmall is Alibaba’s dedicated B2C e-commerce platform with over 500 million buyers, 50,000 merchants, boasting 70,000 brands. With a renewed focus on wellness, the health supplements market is on the rise and China is projecting strong retail growth. Mimi’s Rock and its company of brands can now sell directly to millions of customers throughout China, introducing products like Dr Tobias’ #1 selling Omega 3 Fish Oil (on Amazon.com), Colon 14-Day Cleanse and Maritime Naturals Retinol Moisturizer. These brands are an ideal fit for this growing market.
“Expanding Mimi’s Rock proprietary supplement, nutraceutical and beauty care product brands into new markets has been one of our top strategic priorities. We have evidence we can be successful in selling our products on Amazon and believe we can replicate that success via other major online marketplaces like Tmall,” stated David Kohler, CEO of Mimi’s Rock. “We are confident our brands are well positioned to meet Chinese consumers’ growing interest in top rated health supplements and beauty care products, and we look forward to introducing the millions of Chinese consumers to the quality for which Mimi’s Rock brands are known.” (Source: newswire.ca)