The “She-Health” in “She-Economy”

According to statistics, there are 530 million women aged 20-60 in the country. The “she-conomy” has exceeded the RMB 10 trillion yuan (USD $1.55 trillion) mark, and “she-health” plays a vital role as an important part of it, by bringing an RMB 200 billion yuan (USD $31 million) women’s health food market. This market comes from three major demands: the demand for nutritional ingredients, the demand to meet the emotional needs of women, and the demand for multiple product packaging. On the basis of the three major demands, several new trends in health food and beverages have been raised: precise targeting of users, functional diversification of ingredients, and high-value product packaging. (Source: FoodInnovation)