Innova Market Insights: Chinese Protein Beverages Market

Protein beverages are mainly divided into dairy beverages, plant protein beverages, and complex protein beverages. According to Innova Market Insights, dairy-based beverages will dominate the new protein beverage launches in China from 2019 to the first half of 2021, with a proportion of more than 50%. Innova Market Insights’ 2020 global consumer research also shows that three in five respondents report a preference for products that help improve immune health in their food and beverage purchases. In response to new consumer demand, more products containing other nutritional ingredients are appearing in new protein drink offerings. (Source: herbridge)