“Medical Beauty Advertising Enforcement Guide” was Released

On November 1, the State Administration for Market Regulation officially released the “Medical Beauty Advertising Enforcement Guide”, proposing that market regulation departments should rectify all kinds of medical beauty advertising problems according to law. Among all problems, the creation of “appearance anxiety”, by connecting poor appearance with negative evaluation factors or connecting outstanding appearance with positive evaluation factors, will be focused on. In addition, food, health food, sterilized products, cosmetics, and medical beauty-related disease treatment function are also key targets. (Source: shuzhengkangxun)