DTC nutrition brand “LemonBox” has recently completed a series A financing round of nearly RMB 64 million yuan (USD $10 million), led by a first-tier domestic fund and followed by a number of Silicon Valley institutions. LemonBox could actually be considered as a health big data technology company, where the brand provides digital health solutions with customized vitamins. When transferring the DTC model to China, WeChat programs are the most suitable choice. Therefore, the key to the success of creating DTC with Chinese characteristics is to strategically link between the public domain platform and WeChat programs. (Source: finance.sina)
