The website of the State Administration for Market Regulation issued a notice stating that it had drafted the “Measures for the Administration of Internet Advertising”. It is noteworthy that the following three articles are involved in the requirements for health food advertisements.
Article 7: medical, pharmaceutical, special medical use formula, medical devices, pesticides, veterinary drugs, and health food advertising shall not be published without review.
Article 10: Internet medium for minors shall not be used to publish medical, pharmaceutical, health food, medical equipment, cosmetics, alcohol, beauty advertising, and online game advertising that are not conducive to the physical and mental health of minors.
Article 17: Internet live streaming shall not publish medical, pharmaceutical, special medical use formula food, medical devices, or health food advertising.