Tmall Supermarket: Health Food Snacks

Traditional health food is becoming portable in packaging and diversified in taste to fit the needs of the young generation with the help of the e-commerce platform. Tmall Supermarket’s Consumer Insights shows that health food is becoming snacks, with generation Z becoming the main consumers. In their shopping carts, black sesame paste becomes open-bag ready-to-eat black sesame balls, large bottles of autumn pear paste shrink into small portable versions, and even brown sugar ginger tea is preferred in spoon-shaped portable packages. The rise of health food snacks shows that the young generation’s awareness of wellness is increasing. (Source: