The Development of Sports Nutrition Market

With the introduction of the “National Fitness Plan 2021-2025” in 2021, national policies are continuously providing support for national fitness. In addition, the 2022 Winter Olympic Games, Hangzhou Asian Games, and other large-scale sports events have been promoting attention to sports and health. Therefore, sports nutrition products are becoming more professional, more segmented, more diversified. For example, Fix x Body has launched a “Power Jelly”, specially designed for exercising people, with L-carnitine (1800mg per 100g), taurine (100mg per 100g), and multivitamins (B1, B2, B6) to supplement the nutrients required by the exhausted body. (Source: ixinyingyang)