Eastroc Beverage Launched the First “Women’s Functional Drink”

On December 10, Eastroc Beverage announced the launch of an energy drink exclusively for women named “SHECAN”. According to the official account of “SHECAN”, the product is targeting female consumers, with ≥ 30% natural fruit juice, natural coffee beans, vitamin B6+B3, amino acid combination, no added sucrose, and 0 fat. This beverage comes in three flavors of grape Oleander, Jasmine Oleander, and Strawberry Oleander. Each bottle of “SHECAN” also contains 600mg fish collagen peptide and is priced as low as RMB 8 yuan (USD $1.25). (Source: FoodTalks)