Tmall Partners with Danone to Build an “Innovation Factory”

On December 29, Danone and Tmall New Product Innovation Center (TMIC) signed a strategic cooperation, in which both parties will work together to build an “Innovation Factory” for front-end product development. Meanwhile, Danone will launch a new brand, “Ganmai”, through Tmall to lay out the adult nutrition market. At present, nine brands, including Shanghai Jahwa, Nestle, and Philips, have reached cooperation with TMIC Innovation Factory. This is an important step for Danone to adapt to the new changes in the Chinese consumer market after the special nutrition factory in Qingdao. The first new product of the cooperation between “Ganmai” and Tmall TMIC will be debuted at the end of 2021. (Source: sohu.com)