Data shows that online bone and joint care-related products gained a compound growth rate exceeding 40% in the past three years. However, the overall market is not yet saturated that 63% of consumers have not started bone and joint care consumption, leading to a huge unexplored market.
Among the important food standards documents published in 2021, the draft of the “National Food Safety Standard for Sports Nutrition” indicates that a new direction of “bone and joint recovery” has been added to “post-exercise recovery” products, where collagen peptides must be included with the daily use amount of 1.2-10g. This means that, in the future, as long as collagen peptide products meet corresponding conditions, the label can be marked with “bone and joint recovery”. (Source: ixinyingyang)