“R&D New Keywords” for Nutrition and Health Products

The “2021 Tmall New Insights on Health Trends” shows that the record-breaking sales of health products such as anti-hair loss, anti-insomnia, and anti-aging are positively correlated with the increasing health awareness of contemporary people. When the young generation’s living conditions and lifestyle become the focus of social discussion, healthy living has also become the rigid demand for contemporary people. For example, when young people search for “health care products”, the first keyword is “hair loss”. However, with hair loss being a manifestation of premature aging, the actual consumer demand here is not hair growth products but anti-premature aging products. (Source: shuzhengkangxun)