Functional Drinks with Probiotics are on the Rise

The COVID pandemic has sparked a great interest in health products, with more than 107 million views of the probiotic hashtag alone on TikTok, for example. The data show that for the 52 weeks ending on Nov. 28, 2021, in terms of prebiotics, storable soda and carbonated beverages rose nearly 326% year-over-year, refrigerated fermented beverages rose 260.5% year-over-year, and flavored sodas rose 209.2% year-over-year. During the same period, storable energy drinks and other functional beverages containing prebiotics drove sales up 4,357.4%. Looking ahead, analysts predict that the interest in probiotics will continue to grow among consumers and companies. (Source: spgykjzzs)