Functional Meal Brand “Easy Rule” Completes Angel Funding Round

Easy Rule was established in 2021 and positioned itself as a “calorie-controlled meal”. With the concept of “total nutrition and calorie control” as its guide, Easy Rule is proposing a calorie-controlled meal model based on the nutritional balance that fits the Chinese diet structure. This functional meal brand recently announced that it has completed an angel round of financing of nearly RMB 10 million yuan (USD $1.58 million), which will mainly be used to develop products, strengthen the supply chain, and build a team. In the new consumption era where weight management is increasingly achieved through healthy eating, consumers are increasingly focused on internal emotional enjoyment while controlling their calories. (Source: FoodTalks)