USANA Sets Focus on Driving Chinese Market Growth in 2022

USANA recently announced its fourth-quarter and full-year results for 2021. The financial results mentioned that, in the fourth quarter, net sales in mainland China decreased13 % year-over-year and active consumers in the market grew 2%. USANA stated that results in this key region of mainland China were impacted by the continued influence of the pandemic, while controls in some regions resulted in the cancellation and postponement of planned activities during the quarter.

Currently, USANA’s popular products in China include health food, general food, and beauty and skincare products. In 2021, USANA has launched a number of new products in China, such as Ushana Lutein Ester Gel Candy, which targets the eye health market. Moreover, USANA sets focus on driving Chinese market growth in 2022, with key initiatives of continued digital transformation, enhanced employee-centric marketing content, and continued collaboration with business partners. (Source: shuzhengkangxun)