Synbiotic Products Will be the Next Business Opportunity

Probiotics are mainly beneficial bacteria found in the human intestine, while prebiotics are fibers that provide nutrients to probiotics but are not easily digested by the body. Given the symbiotic relationship between probiotics and prebiotics, it is not surprising that synbiotic products will be the next hit. Research by the Global Probiotic Association 2021 indicates that 47% of probiotic users seek to purchase synbiotic products when purchasing probiotics at retail. Moreover, according to global market intelligence firm Innova Market Insights, the number of new launches of synbiotic products per year grew by an average of 41% between 2016-2020. (Source: ixinyingyang)

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