Recently, EO Intelligence and eimele jointly released the “2022 Report on Young People’s Diet and Wellness”, which shows that the Chinese diet and wellness market maintained a compound growth rate of over 9% from RMB 245.3 billion yuan (USD $36.6 billion) in 2012 to RMB 536.7 billion yuan (USD $80.1 billion) in 2021. The report also shows that 72.1% of young people agree with the necessity of “dietary regimen” and hope to enhance immunity, sleep quality, memory, and concentration.
Among many dietary regimen concepts, 80% of young people trust the concept of “plant-based diet”, with advanced action of “targeted supplementation”. Not only that, EO Intelligence pointed out that the value output of dietary regimen is extending to the combination of “product + service”. Increasingly more brands are launching value-added services, such as customized services, real-time data monitoring, professional dietary guidance, and professional examination services, to expand the service boundary and increase consumer stickiness. (Source: foodmate)
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