2022 Trend Report on Electrolyte Beverage

Recently, Tmall Innovation Center (TMIC) released the “2022 Trend Report on Electrolyte Beverage”. The Report points out that functional beverages grew at a rate of 38% between April 2021 and March 2022, making it the fastest-growing category in the domestic beverage market. In the secondary track of functional beverages, electrolyte beverages performed outstandingly and made the top of the list with a growth rate of 225%. In addition, among the top eight brands in terms of GMV (gross merchandise transaction) in the past year, domestic brands occupy half of the seats, starting to impact the leading position of international giants. (Source: sohu.com)