At the 2022 China Probiotics Industry Development Summit Forum, Anhui CMIC Biology released a liquid probiotic, EASYYOU live probiotic drink. Different from freeze-dried powder probiotics, liquid probiotics don’t need to go through the dormancy-recovery process, and can be directly sent to the intestine with better bioavailability, taste, and absorption under the help of a combination of enzymes. EASYYOU also came up with the slogan “Give your intestines a spa treatment” to advertise for this live probiotic drink’s ability to repair the intestinal tract and improve the immune system. (Source: news.sina)
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