Focusing on the Healthy food industry, chanmama.com analyzed Douyin (China’s Tiktok) Q1 Report from the following four perspectives:
1. Industry overview: open door policy drives new growth.
2. Brand pattern: leading brands consolidate their positions.
3. Segmented categories: market focusing on skincare and fitness.
4. Marketing case sharing.
It’s also worthy of notice that women’s health products occupy the major portion of the tonic products market, with ready-to-eat bird’s nest soup ranking top in market shares. Moreover, collagen and probiotics steadily maintained their leading positions in the dietary supplements market. (Source: qq.com)
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