Tmall Tasty Released “2022 Innovation Hot Topics for Food and Beverage”

Relying on enormously rich goods, Taobao Tmall has attracted nearly 1 billion annual active consumers. Based on the analysis of diverse populations and commodity categories, Tmall Tasty released the “2022 Innovation Hot Topics for Food and Beverage” report.

1. Nutritional Rules: consumers value nutritional supplements and prefer natural, non-additive ingredients.

2. Plant Energy: plant protein drinks become a regular choice.

3. Eat as You Should: seasonal and holiday limited products are more attractive to consumers.

4. X-Taste: familiar flavors in unexpected categories.

5. New Chinese Style: diverse domestic products make consumers favor Chinese traditional products in new styles.

6. Taste of Home: nationalization of regional brands.


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