Relying on enormously rich goods, Taobao Tmall has attracted nearly 1 billion annual active consumers. Based on the analysis of diverse populations and commodity categories, Tmall Tasty released the “2022 Innovation Hot Topics for Food and Beverage” report.
1. Nutritional Rules: consumers value nutritional supplements and prefer natural, non-additive ingredients.
2. Plant Energy: plant protein drinks become a regular choice.
3. Eat as You Should: seasonal and holiday limited products are more attractive to consumers.
4. X-Taste: familiar flavors in unexpected categories.
5. New Chinese Style: diverse domestic products make consumers favor Chinese traditional products in new styles.
6. Taste of Home: nationalization of regional brands.
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