The problem of “excessive eye usage” has become a common problem that there are more than 500,000 articles on the “Little Red Book” app when you search for “eye protection”. Therefore, increasingly more health enterprises have launched eye care products.
For instance, “minayo” has launched a lutein ester eye care gummy. “FIGHT ON” has launched a lutein ester drink with powerful ingredients such as lutein, anthocyanin, and astaxanthin. “WonderLab” has launched a sandwich gummy based on lutein esters and zeaxanthin. Moreover, the new functional food brand “BUFF X” also launched eye care gummies.
However, the above-mentioned products are highly replicable, and brands still need to find a differentiated development path. (Source: shuzhengkangxun)
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