In the future of Chinese sports nutrition market, although protein supplements are still the mainstream, non-protein products are growing strongly, with increasingly more consumers choosing them to meet basic needs such as endurance enhancement. Consumer surveys show that probiotic claims are attractive to 68% of consumers when purchasing sports nutrition products. For this reason, ADM brings a probiotic solution for sports performance based on consumer insights.
ADM provides a combination formulation of antioxidant probiotic bacteria (L. casei CECT9104, L. rhamnosus CECT8361, and B. longum CECT7347). The three probiotics were combined to reduce oxidative stress and prevent muscle fatigue and strength loss. Moreover, brings plant extracts of guarana, coniferous cherry, and maté tea to supplement sports nutrition. (Source: ixinyingyang)
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