Fonterra’s New B2B Nutritional Brand: Nutiani

For health and nutrition solutions, Fonterra has launched a new business-to-business (B2B) brand, Nutiani, targeting the multi-billion dollar (over RMB 100 billion yuan) market of medical nutrition and daily health. According to Ms. Komal Mistry-Mehta, Fonterra’s Chief Innovation and Brand Officer, the creation of this new brand brings new ideas to help customers customize their products to meet changing health and nutrition needs. By leveraging the intellectual property achievements and R&D investments of the Fonterra Cooperative Group, Nutiani will combine healthy nutrition products, concepts, and services to provide end-to-end solutions to customers. (Source: ixinyingyang)

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