Innova Market Insights recently launched the “Global Holiday Limited Food Trends 2022”, with the following key points.
1. New dietary supplements and sports nutrition products using claims of perceptual improvement grew 20% over the previous year, with vitamin/mineral products accounting for the highest percentage (37%).
2. The gummy form of health food has grown at a CAGR of 67% in the last five years.
3. New food and beverage products with claims of environmental protection are growing three times faster than the industry average, with a compound annual growth rate of 17.3% over the last five years.
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